Job Title: Director of Client Marketing Strategy
Organization: Sightline Payments
Bethany Seidel serves as Director of Client Marketing Strategy for Sightline Payments, the U.S. sports betting and casino gaming market’s leading digital payments provider and mobile app developer. In this role, Bethany oversees client marketing strategy and UI/UX development to assist in the successful launch of cashless gaming solutions at integrated casino resorts across North America. Bethany is a leader with over 25 years of executive experience in the casino, retail, and food & beverage industries. In her previous role as VP of Marketing for Mohegan Sun in Uncasville, CT, she oversaw Bus Marketing, Player’s Club, Promotions, Special Events, Nightlife, Regional Marketing, Asian Marketing, and Executive Hosts. During her time at Mohegan Sun, she helped launch Sightline Payments’ first cashless integration at a casino, which enabled players to use their loyalty card to load funds and use them at slot machines and table games. Bethany started her career at Foxwoods Resorts and Casino in Ledyard, CT. She is alum of the UNLV Executive Development Program through the International Gaming Institute and has served as a judge for the program on multiple occasions. Bethany is a member of the Mohegan Tribe and she and her husband Jeff have three girls. All three girls have competed for Team USA in Artistic Roller Skating.